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THE FUTURE FOR HEALTH PROMOTION
The purpose of this book is to examine the evidence relating
to the effectiveness and cost-effectiveness of health promotion
policies and projects, specifically but not exclusively in the UK.
First, it is appropriate to clarify, as far as possible, what is
generally understood by the key concepts in the health promotion
literature. Since this book focuses on health promotion, this
phrase needs to be dissected. In addition, definitions – or at least,
interpretations of key terms – will be attempted. These include:
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